Project Scope: Entering a saturated market (Home Improvement) requires differentiation, not just lower prices. We deployed a “Bundle Strategy” to bypass the price war.
1. The Challenge
The client wanted to launch a standard measuring tool. The niche was dominated by big Chinese sellers with 5,000+ reviews.
- Competition: Extremely high.
- CPC Costs: $2.50+ per click.
- Risk: Getting buried on Page 5.
2. The Execution
Instead of competing on the tool, we competed on the “Offer.”
The Value Stack:
- Differentiation: We bundled the main tool with a high-value accessory (sourced for $0.40).
- Packaging: Designed “Gift-Ready” packaging to stand out from generic brown boxes.
- Launch: Used external traffic (TikTok micro-influencers) to spike Amazon’s algorithm.
3. The Results
We achieved “Honeymoon Period” ranking within 14 days.
- Launch Velocity: 0 to $18k Revenue in Month 1
- Ranking: Hit Page 1 for main keywords by Day 20.
- ROI: 140% Return on Ad Spend (ROAS) during launch week.
*This case study demonstrates the power of “Offer Design” over simple sourcing.