Case Study · Q3 2025
Scaling a Private Label Brand to Asset Maturity
End-to-end launch of a premium-positioned SKU in the U.S. market:
from research and sourcing to unit economics, listing build, PPC,
and inventory planning.
Net Margin
43%
90-Day ROI
80%
Launch Batch
700 Units
Breakeven
38 Days
Phase 1
Market Intelligence
We avoided “viral” trends. The goal was boring, consistent cash flow. We audited 40+ competitors to find a gap in the $29-$39 price point where premium branding could win.
Selection Criteria
- Evergreen demand (No seasonal spikes).
- Price window sustainable above $30.
- Competitors had weak/ugly listing images.
Risk Controls
- Avoided electronics (high return rate).
- Avoided oversize (high FBA fees).
- Verified patents before sourcing.
Phase 2
Unit Economics (P&L)
We built the P&L backwards. If the margin wasn’t 35%+ after ads, we didn’t launch.
| Component | Cost / Metric | Notes |
|---|---|---|
| Product Cost (EXW) | $6.50 | Negotiated down from $7.20 |
| Shipping (DDP) | $1.40 / unit | Sea freight to West Coast |
| FBA Fees | $8.30 | Standard Size Tier |
| Landed Cost | $16.20 | Total Cost to Shelf |
| Selling Price | $33.99 | Premium positioning |
| Net Profit | $11.50 (34%) | Realized profit per unit |
Phase 3
Launch & Timeline
Month 1
Sample validation, packaging design, and supplier negotiation.
Sample validation, packaging design, and supplier negotiation.
Month 2
Production run (700 units) + 3D Render creation for listing.
Production run (700 units) + 3D Render creation for listing.
Month 3
Launch. Aggressive PPC (15% TACoS target). Review seeding.
Launch. Aggressive PPC (15% TACoS target). Review seeding.
Month 4+
Stabilization. Price increase to $33.99. Profit extraction begins.
Stabilization. Price increase to $33.99. Profit extraction begins.