Project Scope: We took a stagnant Home & Kitchen brand doing $4k/mo and scaled it to $42k/mo in 6 months using aggressive PPC restructuring and supply chain renegotiation.
1. The Challenge
The client had a high-quality product but was bleeding margin due to:
- High COGS: Sourcing unit price was $4.50 (Market avg: $3.20).
- Inefficient Ad Spend: ACOS was 65% (Losing money on every ad sale).
- Poor Listing: Photography looked like it was taken on an iPhone 6.
2. The Execution
We immediately paused all ads and performed a “Listing Surgery.”
The Turnaround Plan:
- Negotiated factory costs down to $3.15 (-30%).
- Reshot all images with 3D renders.
- Relaunched with “Exact Match” keyword dominance strategy.
3. The Results
Within 90 days, the brand achieved profitability. By month 6, we hit the target exit velocity.
- Revenue: $4,200 → $42,100 / Month
- Net Profit: -$800 → +$8,500 / Month
- ACOS: Dropped from 65% to 22%
*This asset is currently active and managed by Nouman Sadiq Holdings.