Free · automated · no call, no card
The Visibility Teardown
Seven measured dimensions. Every finding cites the page it came from and the text it read.
Your website works. The machines that decide who gets found can't read it.
A customer lands on your site and understands it in four seconds. Your name, your trade, your number. Nothing wrong with it.
Google is not a customer. Neither is the assistant your next customer asks before they ever open a browser. They don't look at your site — they read it, as a file, and they need it labelled. Yours may not be. The name is in a picture. The service areas are in a menu. The hours are in a paragraph a person can read and a machine cannot.
None of that shows up as a problem. The site loads. The phone rings. Everything looks fine, and the part that isn't working is the part you were never shown.
What you get, and what it refuses to do
What you get
Put your address in. The instrument crawls up to 40 pages of your site, reads each one the way a search engine and an AI assistant read it, and grades seven things it can actually measure. You get a report with every finding, the exact page it came from, the exact text it read, and the published threshold it was judged against.
It takes a few minutes. It costs nothing. Nobody calls you.
What it does not do
It doesn't touch your website. It reads. It is the same thing a browser does when it loads your page, except it writes down what it found.
It doesn't guess what your traffic would be, or what a fix is worth to you. It reports what is on your pages right now. Anyone who puts a dollar figure on a missing description is guessing, and they are guessing about your business.
What it grades, and how much each counts
| Dimension | Weight | What it reads |
|---|---|---|
| Crawlability | 18% | Whether a search engine can reach your pages at all — robots rules, sitemap, redirects, dead links |
| On-page | 18% | Titles, descriptions, headings — the labels that go in a search result |
| Performance | 17% | How fast the page becomes usable, measured by Google's own field data |
| Structured data | 14% | The machine-readable block that states your name, trade, address and hours as facts rather than as text |
| Semantic | 13% | Whether each page is about one clear thing, or several pages compete for the same one |
| AI / generative | 12% | Whether an assistant can find a direct answer on the page, and whether your site lets assistants in at all |
| Media | 8% | Whether your images carry descriptions a machine can read |
A dimension we could not measure is excluded and the rest are re-weighted — it is never scored zero. A zero would read as “you failed this” when the truth is “we didn't test it”, and those are different sentences.
Every line in the report has three parts
Because a finding you can't check is just an opinion with a red badge on it.
1 — What is true
Countable, and you can verify it yourself.
2 — What that means
The mechanism, in plain English. No prediction.
3 — What changes if you fix it
What happens to the page. Not what happens to your business, because we don't know that and neither does anyone else.
What one looks like, in full
What is true — 11 of your 40 pages have no description written for them.
What that means — The description is the grey text under the blue link in a search result. When you haven't written one, Google writes one for you, and it takes whatever sentence from the page it likes. Search your business name right now and read what it picked.
What changes if you fix it — The sentence under your link becomes the sentence you chose.
Underneath every finding, one click down: the exact URL, the exact text we read, and the published threshold it was measured against. Your web guy will want that. He should have it.
I ran it on my own site first
noumansadiq.com scores 100.0 on this instrument. 176 pages read, no findings.
That number is worth exactly as much as the instrument is honest, so here is the part most people would leave out.
The first time I ran it, it told me my site had no structured data on any page. It was wrong. The site had it on all 176. The bug was mine — the code stripped out scripts before it went looking for the block that lives inside a script — and it had been reporting that same false result about every website it had ever read.
I found it by checking a finding by hand instead of believing it. Then I fixed the instrument, not the site.
I'm telling you that because you're about to let a tool grade your business, and the only useful thing I can tell you about a tool is what happens when it's wrong. Every finding in your report cites the page and the text it came from so that you can do to me what I did to it.
Four ways to use this
The Visibility Teardown
Free, automated, nowThe instrument reads your site and gives you the report. No call, no card.
The Full Teardown
$500I read it myself. The automated report tells you what is broken; this tells you which three things to do first and why, what to ignore, and what is actually a business decision rather than a technical one. Credited in full against any work that follows.
Same price as the Operations Teardown, deliberately — one method, one price.
The Fix
$1,500 / $2,500 / $4,500I apply the fixes to your site, and you approve each one before it happens. Fixed price by scope band, quoted from your teardown, never hourly. You see exactly what will change before anything changes, and every page it changes is saved exactly as it was beforehand, so it can be put back.
The Watch
$900–$1,500/monthYour own instance, watching your site. When something drifts, it tells you, shows you what it would change, and waits. Nothing is applied until you click yes — that's the design, not a setting. Every change is labelled by how reversible it is, and anything that touches the words your customers read is never done automatically.
The Fix and The Watch are not open yet. The paperwork that should exist before anyone modifies your website — the entity, the services agreement, the insurance — is being put in place, and I'm not selling either one until it is. If you want to be told when they open, say so in your teardown request.
Not this
Not monthly SEO.
There is no retainer here. The Watch is a system that runs on your site and is priced as one; if it were “monthly SEO” it would be the same thing you’ve already been sold.
Not a ranking guarantee.
Nobody can give you one. Anybody who does is either lying or about to get you penalised.
Not content marketing, backlinks, or a blog.
This is the machine-readable layer: whether the file your site hands to a search engine is correct and complete. That’s a bounded thing with an end state, which is why it can be priced as a project instead of a subscription.
Not something you have to buy to benefit from.
The free teardown is the whole report, not a teaser with the findings blurred out. Take it to your own web guy. If he fixes it, that was the point.
Questions
Will you change anything on my site?
Not on the free teardown, and not on any tier without your explicit approval of each change. Before a page is modified, the whole page is saved exactly as it was — the whole thing, not a summary — and it can be put back from that copy.
How long does the free one take?
You'll get an email with a link to confirm the address; nothing is read until you click it. After that it takes minutes to run, and you'll have the report the same day.
Do I have to talk to anyone?
No. The free teardown is a report, not a sales call. If you want to talk, the number is at the bottom.
What if I disagree with a finding?
Tell me. Every finding cites the page and the exact text it read, so a wrong one is provable — and I would rather fix the instrument than argue with you about your own website. That has already happened twice.
My web guy handles this.
Good. Send him the report. It cites everything, which is what he'll want, and it will either confirm what he's already doing or give him a list.
Is this AI-generated?
The measurements are made by software I wrote. The judgement in the Full Teardown is mine. The report says which is which on every page.
Do you work with my trade?
The instrument reads any website. The advice is sharpest for specialty trade contractors, because that's the work I do most.
Get the teardown